Syllabus of B.M.M



Course Structure


F.Y.BMM


FIRST SEMESTER

 

SECOND SEMESTER

 

1. Effective Communication Skills-1

1. Effective Communication Skills-II

2. Fundamental of Mass Communication

2.Introduction to Media Psychology

3. Introduction To Computers

3. Political Concepts & the Indian Political System

4. Introduction to Economics

4. Principal of Management

5.Introduction to Sociology

5.Principal of Marketing

6. Landmark Events in 20th Century History of World, India & Maharashtra

6. Introduction to Literature

3.Business Communication

1.Computer Applications in Business

4.Introduction to Computers

2.Environmental Management

 

 

 

 

 

 

 

 




S.Y.BMM 

THIRD SEMESTER

 

FOURTH SEMESTER

 

1. Introduction to Creative Writing

1. Introduction to Advertising

2. Introduction to Culture Studies

2.Introduction to Journalism

3. Introduction To Public Relation

3. Print Production and Photography

4. Introduction to Media Studies

4. Radio and Television

5.Understanding Cinema

5.Mass Media  Research

6. Advanced Computers

6. Organizational Behavior

 

 

 

 

 

 

 




T.Y.BMM (ADVERTISING)

FIFTH SEMESTER

 

SIXTH SEMESTER

 

1. Media Planning & Buying

1. Contemporary Issues

2. Brand Building

2.Financial Management for Marketing & Advertising

3. Advertising in Contemporary Society

3. Agency Management

4. Consumer Behavior

4. Advertising & Marketing Research

5.Copywriting

5.Legal Environment & Advertising Ethics

6. Advertising Design

6. Digital Media

 

 

 

 

 

 

 

 

 

 

 




T.Y.BMM (JOURNALISM)

FIFTH SEMESTER

 

SIXTH SEMESTER

 

1. Editing

1. Contemporary Issues

2. Reporting

2.Press Laws & Ethics

3. Feature & Opinion

3. Broadcast Journalism

4. Journalism & Public Opinion

4. Business & Magazine Journalism

5.Indian Regional Journalism

5.News Media Management

6. Newspaper & Magazine Making

 

 

 

 

 

 

 

 


 



For Degree College

  • Display of Answer Papers
  • Declaration of Results 2013-14 Re-Admissions & Payment of Fees 2014-15